101-insight – analytics made easy 

An expert in Digital with over 20 years experience within strategy, marketing technology and digital implementation. Edward is also the founder of Digital Scorecard framework and methodology used in the Leading Digital programme. He manages Digital with several private clients as well as being involved in the development of new Digital tools for sales & marketing.

Toby has over 20 years’ experience working with companies in the interactive media and premium rate Industry. Having founded the Industry trade organisation AIME in 2007 Toby worked closely with mobile companies and media to drive numerous market growth initiatives and to ensure consistent Industry representation to regulators, government and Industry stakeholders. In 2000 Toby bought the events company World Telemedia Ltd from United News & Media, launching several products including the trade publication Telemedia Magazine in 2001 and a further event AOE in 2003 – eventually selling his interests in 2007.

Brian is a Systems Analyst by training and is the Technical Director for the business. He has designed and built multiple systems in the last 25 years covering a broad range of industries from mobile networking, banking/EFT, EPOS, CRM, digital marketing etc. Currently most of his development comes from his team of 20+ developers, based in Asia

Declan has specialised in the technology sector for the past 15 years, having previously worked in the City for 10 years as a Director of a Political Risks brokerage. Areas of expertise include: Mobile Payment Solutions, Mobile apps/Wireless messaging solutions into Network Operator, CRM/Digital Content solutions into the Retail sector and Mobile marketing campaigns for major brands. His clients have included Telefonica, Spar, MTN and Neomobile. Declan is Founder/Director of ETX (UK) Ltd, which runs GoVerifyit (on-line purchase verification tool) and Founder/Director of MCP Ltd, as well as various other companies.